Growing an ecommerce brand feels exciting at first, but then you hit that point where selling online just isn’t enough anymore. You’ve got customers and you’ve figured out the product-market fit, but now you want to scale up.
For fast growth, it is important to partner with the right retailers. Getting your products on store shelves or in the right retail catalogs can open doors to new customers who may never have found you online. For home goods and furnishings where competition is high, the way you present and position your brand makes all the difference. Here are some practical ways to connect with home goods retailers and build partnerships.
Attend trade shows
Most people assume trade shows are outdated, but they are still one of the best ways to connect with home goods retailers. It gives you the chance to showcase your home goods in person, where customers and buyers want to see the texture, design, and quality up close.
Moreover, they are not only about showing off products, but they also show that you are investing in your business and build brand identity. Sometimes the conversations you have at a booth end up being more valuable than the display itself.
Establish a consistent online presence
A solid online presence makes you look credible and shows that you know how to attract and keep customers engaged. When your site, social accounts, and even the reviews about you all line up consistently, it builds confidence. Retailers often look for products with a value proposition. If you want to stand out in this digital world, online presence is non-negotiable.
Collaborate with influencers
Another important factor to consider is influencer collaborations. Home decor is one of the most visually-driven categories. This means you’re not just competing with other companies, you’re competing with Pinterest boards and TikToks of perfect apartments.
So, it is essential to collaborate with influencers who genuinely love your products and showcase them in authentic and lived-in settings. In this way, you are not only building trust with customers but also proving to retailers that your products already have a following.
Offer exclusive benefits
It can be beneficial for your brand to offer retailers exclusive products. Whether it’s a limited-edition collection, a special co-branded line, or even priority access to new products, exclusivity gives retailers a reason to choose you over competitors. It makes your partnership feel more balanced. Instead of being just another brand on the shelf, you become part of their story
Showcase market data
Data is another tool brands sometimes overlook when trying to secure retail partnerships. Sharing insights on sales performance, emerging trends, or customer demographics can make your pitch much stronger. Data proves that you’re not just about design, but you’re thinking about the bigger business picture.
Final Thoughts
Connecting with home goods retailers can be challenging. It’s about combining several strategies like showing up at trade shows, maintaining a strong digital presence, working with influencers, offering exclusives, and using data to back your story.
